Floform for contractors and renovators

    The estimate written, the subs told, the milestone invoiced.Before you're off the site.

    Renovation, decks, kitchens and baths, additions, exteriors. Project work has its own rhythm: a site visit, an estimate, a schedule that moves, invoices in stages. We build the system that keeps up with it, and you own it.

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    Who builds estimating, scheduling and invoicing automation for contractors and renovators in Toronto?

    Floform, a Toronto company that builds and runs the office side of project work for renovation, deck, kitchen and bath, addition and exterior contractors: estimates drafted from a site-visit voice note, quote follow-ups, subcontractors told their dates by text, progress invoices tied to milestones and review requests on completion. We work with contractors across Toronto and the GTA, including East York, Scarborough, Etobicoke, Vaughan and Markham. You own the system; we run it.

    Your system· estimate from a site visit
    Voice note from the driveway· 10:40
    Voice note · 0:48“Deck's about twelve by twenty, existing one comes out, six footings, composite, aluminum rail on three sides, thirty-two feet or so…”
    Demo existing deck · 240 sq ft$1,150
    Footings · 6, Sonotube, inspected$2,400
    Frame and composite deck · 240 sq ft$9,800
    Railing · 32 lf, aluminum$3,100
    Estimate total$16,450
    Sent to the homeowner · 10:52 · follow-up on day 3
    1. Note transcribed, measurements pulled
    2. Lines priced from your rate sheet
    3. Estimate drafted for your look
    4. Approved with one tap, sent
    Estimate sent · $16,450Four lines, your rates, sent before you reached the next site.
    You: driving to the next visit

    The estimate that writes itself from a voice note. Sample data; the live version runs on a call.

    A day in your business

    One Tuesday, for a renovation contractor with two crews.

    Eight things the system handles on a normal day, drawn as the real interface with sample data. You were on a site for all of them.

    09:00On site
    1 of 8
    Your system· pipeline board
    Website form· 9:00
    New enquiry2
    Northside PlumbingWebsite form · just nowReply sent ✓
    Bayview DentalPhone · after hours
    Qualified1
    Halton GlassAI agent · booked Thu 10:00
    Quoted1
    Redpath JoinerySent 3d ago · follow-up due
    Won1
    Ellis & CoKick-off booked
    1. Spam and duplicate check
    2. Card created on the board
    3. Reply sent to the customer
    4. You notified, once
    Replied in 40 secondsNorthside Plumbing is on the board, in New enquiry, with the reply attached.
    You: on site, phone in pocket

    The web enquiry that answers itself

    A form comes in from the website, gets checked for spam, becomes a card on the board and gets a reply with your next site-visit slots, before anyone has looked at it.

    Where it starts

    Two businesses like yours, and what we would build first.

    Composites of businesses we have sat across from, not clients, so nothing here is a claim. The shape is what matters: start where it hurts, then let the monthly run the rest.

    A renovation contractor with two crews

    Illustrative
    How they run today
    Estimates written at night from photos and memory. Subs scheduled by phone and re-scheduled by phone. Invoices typed in a spreadsheet template. Reviews when the homeowner thinks of it.
    What we would build first
    Estimates from voice notes priced off his rate sheet, the enquiry board, and the follow-up nudges. Three weeks. The night-time estimate sessions end the first week.
    What the monthly then runs
    Progress invoicing tied to milestones, sub scheduling by text, review requests on completion, and the server with every job file on it, backed up.

    A deck and fence builder, seasonal

    Illustrative
    How they run today
    Sixty enquiries a week in May, none in January. One person answering all of them. Deposits collected in person. Half the quotes never followed up.
    What we would build first
    The enquiry board with instant replies and site-visit booking, estimates from the driveway, deposit links. Two weeks, before the season.
    What the monthly then runs
    Quote follow-ups, progress invoices, a February reminder to last year's enquiries who did not book, and the AI-search work so the company is the answer when someone asks who builds decks in the east end.
    What you end up owning

    Six things, on your server, run by us.

    • Estimates from a voice note

      Transcribed, measured, priced from your rate sheet, drafted in your format, sent with one tap.

    • The enquiry board

      Every form, call and text on one board, answered in a minute, site visits booked from the reply.

    • Follow-ups that happen

      Estimates nudged on day three and seven. Last year's enquiries reminded before the season.

    • Subs told by text

      Schedule moves, every dependent date moves, every sub is told and confirms.

    • Progress invoices

      Tied to milestones, sent with photos and a pay link, chased on their own.

    • Your server, run for you

      Job files, drawings and photos on infrastructure you control, backed up, patched, reported.

    When someone asks an AI who to call

    “Who is a reliable contractor for a deck rebuild in East York, and what does it cost?”

    The assistant names two or three businesses. The free check tells you whether one of them is you, who is quoted instead, and why. Under a minute.

    See how AI sees you
    Questions

    Asked on most first calls.

    We use Buildertrend, Jobber or a spreadsheet. Does this replace it?+

    It connects to what you have and adds what it does not do well: estimates from a voice note, follow-ups, sub scheduling by text, milestone invoicing. If the per-user subscription is the thing you resent and you would rather own the whole system, that is the platform conversation.

    Our estimates are complicated. Can a system really price them?+

    It prices what your rate sheet prices and drafts the rest for you to finish. The point is that you start from a draft with the measurements and the standard lines already in, not from a blank page at 10 pm. You approve every estimate before it goes out.

    How fast does the first piece go live?+

    The enquiry board and follow-ups in about two weeks. Estimates from voice notes need your rate sheet and a few jobs of tuning. Progress invoicing follows once the first contract is set up.

    Tell us which of these is eating your week.

    Twenty minutes, your screen or ours, and a straight answer about what to build first and what it would cost.

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