Floform for trades and home services

    Your phone answered, your quotes sent, your invoices chased.While you're on the roof.

    HVAC, plumbing, electrical, glass, roofing. The jobs are fine. It is everything around the jobs that eats the day. We build the system that does that part, and you own it.

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    Who builds automation and AI systems for trades and home service companies in Toronto?

    Floform, a Toronto company that builds and runs the systems HVAC, plumbing, electrical, glass and roofing companies use every day: an AI receptionist on your number, quotes from photos, an enquiry board, invoice chasing and service reminders. We work across the city and the GTA, from East York and Scarborough to Etobicoke, North York and Vaughan. You own the system; we run it for a monthly fee.

    Your system· incoming call
    Incoming call· 7:02
    Hi — my furnace is blowing cold air.
    Since when? And is anyone in the home elderly or unwell?
    Since this morning. Just the two of us, we're fine.
    Tomorrow at eight is open. Shall I book it?
    Yes please.
    1. Answered on the second ring
    2. Triaged: urgent, nobody at risk
    3. Calendar checked
    4. Booked, confirmation texted
    Booked · tomorrow 08:00The caller has a text with the time. The job is on the board.
    You: on a ladder

    The call you missed while on a ladder. Sample data; the live version runs on a call.

    A day in your business

    One Tuesday, for a two-truck HVAC company.

    Ten things the system handles on a normal day, drawn as the real interface with sample data. You were on a job for all of them.

    07:02Driving
    1 of 10
    Your system· incoming call
    Incoming call· 7:02
    Hi — my furnace is blowing cold air.
    Since when? And is anyone in the home elderly or unwell?
    Since this morning. Just the two of us, we're fine.
    Tomorrow at eight is open. Shall I book it?
    Yes please.
    1. Answered on the second ring
    2. Triaged: urgent, nobody at risk
    3. Calendar checked
    4. Booked, confirmation texted
    Booked · tomorrow 08:00The caller has a text with the time. The job is on the board.
    You: on a ladder

    The call you missed while on a ladder

    The receptionist asks the questions a good dispatcher asks, sorts urgent from routine, and books against your real calendar. The recorder shows every decision as it lands.

    Talk to it yourself →
    Where it starts

    Two businesses like yours, and what we would build first.

    Composites of businesses we have sat across from, not clients, so nothing here is a claim. The shape is what matters: start where it hurts, then let the monthly run the rest.

    A two-truck HVAC company

    Illustrative
    How they run today
    The owner answers what he can from the van. Quotes are texted from photos and half are never followed up. Invoices go out from a laptop on Sunday. Last year's customers are in a notebook.
    What we would build first
    The receptionist on the main line, quotes from photos priced off his own list, and the enquiry board. Two weeks. He stops missing calls the first day.
    What the monthly then runs
    Invoice reminders, review requests after every job, and the tune-up reminder to last year's customers every autumn. Plus the server, backups and the monthly report.

    A glass and glazing shop with a trade side

    Illustrative
    How they run today
    Two audiences, one inbox. Retail customers want a price today; contractors want an account, bulk pricing and a fast turnaround. Everything is a phone call.
    What we would build first
    Two front doors on one system: a retail site that quotes from a photo and a trade portal with account pricing and order status. One board behind both.
    What the monthly then runs
    Reorder reminders to trade accounts, invoice chasing on net-30 terms, and the AI-search work so the shop is the answer when a contractor asks who supplies security glass in the city.
    What you end up owning

    Six things, on your server, run by us.

    • The receptionist

      Answers, triages urgent from routine, books against your real calendar. On your number.

    • Quotes from photos

      Measured by vision, priced from your catalogue, sent in minutes, followed up on day three.

    • The enquiry board

      Every call, form and text on one board, replied to in a minute, with follow-ups that happen.

    • Invoices that chase

      Sent, reminded on day seven and fourteen, marked paid, books updated.

    • Reviews and reminders

      Review requests when a job closes. Service reminders to last year's customers, on schedule.

    • Your server, run for you

      Backups, patches, certificates, a short monthly report. You keep the keys.

    When someone asks an AI who to call

    “Who should I call for emergency furnace repair in East York tonight?”

    The assistant names two or three businesses. The free check tells you whether one of them is you, who is quoted instead, and why. Under a minute.

    See how AI sees you
    Questions

    Asked on most first calls.

    We already use Jobber or ServiceTitan. Does this replace it?+

    Only if you want it to. Most trades we talk to keep their job software and bolt on what it does not do well: the phone, quotes from photos, the follow-ups and the reminders. We connect to what you have. If you would rather own the whole thing instead of paying per seat, that is the platform conversation.

    The receptionist. Will customers know it is not a person?+

    It says so if asked, never pretends otherwise, and hands off to you or the on-call line the moment a call needs a human. What it never does is let the phone ring out at 7 am while you are on a ladder.

    How fast does the first piece go live?+

    The receptionist and the enquiry board in about two weeks. Quotes from photos need your price list and a few days of tuning. Everything else follows in the order it hurts most.

    Tell us which of these is eating your week.

    Twenty minutes, your screen or ours, and a straight answer about what to build first and what it would cost.

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